.New Delhi: Dependence Retail considers to expand Superdry into the athleisure segment which will definitely place it in straight competition with leading sports apparel brand names like Nike, Adidas and Asics.Last year, the British fashion brand name had tattooed a shared venture arrangement along with Dependence Brands for the purchase of Superdry's intellectual property assets in India, Sri Lanka, as well as Bangladesh for u20a4 40 thousand (virtually 405 crore at that time). Superdry's venture in to the athleisure sector in India will be actually a very first for the firm internationally, with a number of establishments readied to be opened around India. In the beginning, the business is going to sell garments, and also eventually shoes after getting BIS certification." The firm has been actually working with a retail layout for athleisure items, which has actually seen a rise in demand because the pandemic. It might consume French store Decathlon also with big style outlets, while Superdry sports will certainly be actually mid-size stores," pointed out a shopping mall operator accustomed to the development.Reliance Retail did certainly not reply to ET's queries.Sales of leading sporting activities brand names have actually sprinted in the past pair of years, driven through boosting understanding about exercise and climbing demand for athleisure wear. Along with a populace of much more than 1.4 billion, India is one of the fastest-growing and largest global markets for sports apparel and also shoes companies.Most global labels have actually been actually about in the nation for greater than twenty years and have actually expanded through collaborations along with cricket and also other featuring activities. The latest entrants, nevertheless, have actually been actually positioning on their own as relaxed lifestyle and normal athletic wear brands. India is seeing enhancing passion in sports including kabaddi, soccer, beach ball, hockey as well as badminton.Superdry went into the country in 2012 in collaboration with Dependence Brands, a venture of Reliance Retail Ventures Ltd (RRVL). RRVL possesses partnerships with independent style brands in sections like luxury, bridge-to-luxury and also high-premium and also high-street way of life such as Armani Swap, Burberry, Bally, Canali, Diesel, Gasoline, Hugo Employer, Hamleys and also Jimmy Choo, Valentino and Balenciaga for the Indian market. Dependence Brands additionally got plaything retailer Hamleys in 2019.
Released On Aug 3, 2024 at 09:31 AM IST.
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